Privacy Policy

Gravity Forms

Our forms are displayed via the plugin Gravity Forms (of Rocketgenius, Inc.)

When sending in a form, the data gets stored in the WordPress database. These data may contain personal data. A form also collects the IP address of users. We collect these addresses to block potential spammers.

In no way is this information shared with Rocketgenius.

Some of our forms (and their fields) are sent to our marketing automation application: ActiveCampaign. If you accept cookies and send in a form, we also place an ActiveCampaign cookie. This cookie remembers your interactions and provides us a way to offer you personal and relevant content.

Savvii BV

Our website is hosted at WordPress hoster Savvi BV. Database and website files are stored at Savvi. In this database, also personal data is stored, including data of sent forms. For instance, Name, Job Title, Company Name, Email address, Phone number, Websites, Address, and IP Address.

Active Campaign

Our marketing automation application of choice is ActiveCampaign. This database system stores data of both individuals and companies. Personal data stored may contain Name, Job Title, Company Name, Email address, Phone number, Website, and Address.

When a user accepts cookies, the website will also keeps track of pages visited by the user and will forward it to ActiveCampaign. This provides us a way to offer you personal and relevant content.

We also send our newsletters and email campaigns via ActiveCampaign. We keep track of links clicked by individuals, to know which type of content gains the most attention.

Data in ActiveCampaign is hosted by AWS, in the US.

Google Analytics

Google Analytics (GA4) keeps track of the traffic on our website. With this tool’s help, the website’s performance and the effectiveness of marketing activities are analyzed. GA4 registers among other things:

From which location do you visit the website?
From which source of traffic do you come to this website?
How long do you stay on this website?
How many web pages do you look at?
To what degree do you engage with the visited web pages?
What kind of device / operating system / browser do you use?
Which forms do you fill in?

GA4 uses IP addresses to connect a continent, country, region and place to a user. IP addresses and personal information are never saved. The data collected is stored for a maximum of 14 months and also processed on servers within the continent where the organization is located. Within the collected data it is (on request) possible to delete the data of a specific user. If you want to prevent the data collection of a website visit, you can install the Google Chrome opt-out browser add-on.

The collection and processing of data is anonymized and data will never be collected or processed by third parties. Google can provide information to third parties if Google is legally required to, or as far as third parties process the information on behalf of Google. We have closed a Data Processing Agreement with Google and have forbidden Google to use the obtained analytics information for other services of Google.

Google Optimize

With Google Optimize, we test our website regularly to know on which page version a user reaches their goals the easiest. Google Optimize keeps track which page version a user saw and to which page the user navigated.